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it does not have to be a hoax - there are many important things it can and should be doing - but there are people who sadly are just using it to greenwash their greedy agendas. Sadly that is what you and many get caught up in. But why do so many publications and organizations allow them to 'self-report' and there is little oversight? that is the question for me.

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Hello fellow Aquarius :) it is sad, isn't it. Sometimes it feels like the sustainability industry is caught up with pomp and show rather than results.

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and many people patting themselves on the back when they really aren't doing much but putting money in their pockets.

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